Interactive game wall startles Dubai’s Silicon Oasis visitors

Dubai’s Technology Entrepreneurship Centre DTEC has recently installed an innovative eye-catcher at its entrances. The startup center shows off its appetite for the latest technologies with interactive applications on an entertaining video wall. Visitors can view company information via games spiced with human gestures, augmented reality, social media and more engaging interaction from DOOHapps – the world’s first interactive AppStore for digital signage.

Any guest will notice instantly that innovation is at the heart of DTEC with its accommodation and support for technology startups. Upon entry a 3×3 47” video wall invites visitors to interact intuitively by gestures or participatory via their smartphones with the games on the big screen. On top of that the video wall is fueled by a true AppStore for digital signage providing a wide range of interactive experiences to the hotspot.

Our local partner enriched the video wall with smart sensors such as a Wifi access point and Kinect camera, to enable the interaction and visitor engagement with DTEC’s inventive communication heart. This allows for DTEC’s marketing staff to follow up on the results of their campaigns. Hans …, DTEC’s … Manager: ”With this extensive game wall, DTEC really shows what it stands for: stimulate innovation and provide state-of-the-art technology.”


The technology for this installation is as contemporary as its host and their visitors. “the UAE digital signage market is set for a 22 percent annual growth in next 5 years thanks to increasing marketing budgets, technological developments in display screens and the growing popularity of interactive communication. Together with DOOHapps we’ve built the winning cocktail for true interactive marketing in digital signage” says Ali Tariq Muhammad, Soulco’s General Manager.

Frederik Vroman, DOOHapps’ Sales & Business Development Manager explains: “DTEC can pick the right interactive App fit for the type of message and experience they want to bring to their visitors. Long and costly development times for interactive experiences are gone, as our app store lets companies pick the App right off the shelf.”

About DOOHapps

DOOHapps is the first interactive application store for the Digital-Out-of-Home industry. Far too many public displays only broadcast information and advertising. At DOOHapps, we make sure viewers can interact with their smartphones or gestures in a straightforward and intuitive way. We select the best apps from highly successful campaigns that attract and convert consumers for outdoor advertising, shopping, entertainment and information purposes. Via a web-interface our customers easily personalize their media, run the campaign and follow up the reporting.

About DTEC

The Dubai Technology Entrepreneurship Centre (DTEC) is a purpose-built start-up business centre to accommodate and support young technology companies. DTEC offers greatly discounted and flexible technopreneur office space and highly subsidized technopreneur business licenses, as well as multiple visas per company.

With its 3,600 sqm space, it is one of the largest technopreneurship centres in the region, comprising of more than 350 desk workstations and offices. Facilities include 24-hour secure access and storage, high-speed Wi-Fi, meeting rooms, printer stations and state of the art office support.

DTEC is located within Dubai Silicon Oasis at the intersection of Sheikh Mohammed Bin Zayed Road (E311) and Al Ain Road (E66), just minutes away from Dubai airport, DIFC and Downtown